MGM Reveals New Customer Chief
Author:
Muhammad Gregory
MGM Resorts International has recently named Daniel Yang as its new Chief Customer and Innovation Officer. In this newly established position, Yang will be responsible for spearheading the company’s global consumer success strategy, with a primary focus on optimizing growth and profitability. Prior to joining MGM Resorts, Yang served as Chief Strategy Officer at Aristocrat Leisure Limited.
MGM Resorts International has recently appointed Daniel Yang as its latest Chief Customer and Innovation Officer. Yang will be in charge of spearheading the company’s global consumer success strategy.
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Daniel Yang Held Selection of Roles at Viacom Prior to MGM Resorts International
MGM Resorts International, a prominent player in the gambling and hospitality industry, has made a strategic move by appointing Daniel Yang to the newly created position of Chief Customer and Innovation Officer. In this pivotal role, Yang will be at the helm of the company’s global consumer success strategy, with a strong emphasis on harnessing digital technology to enhance the guest experience while driving growth and profitability.
Prior to joining MGM Resorts, Yang demonstrated his expertise as Chief Strategy Officer at Aristocrat Leisure Limited. With a wealth of experience under his belt, he brings a well-rounded perspective to the table, having held various key roles in strategy, general management, and operations at media giant Viacom, now known as Paramount. Furthermore, Yang’s entrepreneurial spirit shines through, as he previously co-founded a mobile gaming startup and contributed his skills to the prestigious consultancy firm Booz Allen & Hamilton.
With Yang’s proven track record and expertise, MGM Resorts International aims to leverage innovation and customer-centric strategies to enhance the overall guest experience, embracing the potential of digital technology to drive success in the gambling and hospitality sector.
Yang is Described as a Tactical and Forward Thinking Worker
Yang expressed his enthusiasm for the chance to contribute to MGM Resorts by participating in the creation and implementation of high-impact digital products and services. He emphasized the shared commitment of the company and its leadership to establish MGM Resorts as the leading global gaming entertainment company. Yang’s eagerness to be part of this ambitious vision underlines his dedication to driving the company’s growth and success in the ever-evolving gaming industry:
“The company and its leaders are driven to position MGM Resorts as the world’s premier gaming entertainment company.”– Daniel Yang, Chief Customer and Innovation Officer, MGM Resorts International, Press Release
MGM Resorts’ CEO and president, Bill Hornbuckle, lauded Daniel Yang as a forward-thinking and strategic individual with a wealth of industry experience, particularly in leveraging technology and digital strategies to enhance the guest experience. Hornbuckle emphasized the importance of Dan’s leadership in propelling the company’s organic growth through various avenues, including sales, marketing, loyalty initiatives, and product development:
“Yang is a progressive, strategic thinker. He has a wealth of industry experience leveraging technology and digital strategies to enhance the guest experience. Dan’s leadership will be instrumental as we continue to drive organic growth through sales, marketing, loyalty, and product development.”– Bill Hornbuckle, CEO and President, MGM Resorts International, Press Release
MGM Resorts Signed Onto UN Water Mandate in March 2023
MGM Resorts International, a major player in the gambling industry, took a significant step towards addressing the urgent issue of climate change in March 2023. The company became the first major gambling operator to align itself with the United Nations’ CEO Water Mandate. This initiative brings together a global coalition of hundreds of companies committed to tackling water crises and related planetary-scale challenges.
The CEO Water Mandate operates by encouraging business leaders to pledge meaningful actions across key sectors and to report on their progress annually. By doing so, the mandate aims to identify and mitigate critical water risks while seizing water-related opportunities. Additionally, it aligns with the United Nations’ Sustainable Development Goals, promoting water security and sustainable practices.
With over 230 companies from diverse industries and regions already onboard, MGM Resorts’ commitment reinforces its dedication to environmental stewardship. The company had previously set its Global Water Policy in 2022, achieving a 37% reduction in water use between 2007 and 2021. Through conservation efforts and water-efficient building initiatives, MGM Resorts has saved an impressive 5.6 billion gallons of water. By joining forces with the CEO Water Mandate, MGM Resorts takes a significant step towards shaping a more sustainable future.
On the occasion of MGM Resorts signing the UN CEO Water Mandate agreement, Bill Hornbuckle acknowledged the unique challenges of conserving water in Las Vegas’ arid desert environment. He highlighted Las Vegas’ longstanding innovative approaches to water management, emphasizing the city’s world-class water management system, before expressing MGM Resorts’ commitment to sharing the knowledge gained in Las Vegas to help others learn from their successes:
“Given our environmental conditions, Las Vegas has long been innovative in its approach to water. We are fortunate to do business in a place that has a world class water management system and hope to help others learn from successes here. The ongoing drought and effects of climate change in the Western US are a wake-up call that we need to do more, and to that end. We’re proud to endorse the CEO Water Mandate to not only share what we’ve learned in Las Vegas, but also help strengthen our commitments.”
MGM Donated $25,000 to Nevada LGBTQ+ Project in July 2023
MGM Resorts International once again demonstrated its dedication to supporting the LGBTQ+ community just recently in July 2023. During a special Pride Month event, the company announced a significant contribution of $25,000 to the Nevada Gay and Lesbian Chamber of Commerce (GLCCNV). This funding aims to empower LGBTQ+ individuals in Nevada by fostering entrepreneurship and creating business opportunities.
Promoting diversity, equity, and inclusion has been a cornerstone of MGM Resorts’ values, not just within its organization but across the industry as a whole. The company’s Supplier Diversity Program actively supports diverse-owned businesses, contributing to an inclusive environment that embraces acceptance and offers equal opportunities for all.
MGM Resorts International has been a pioneer in advocating LGBTQ+ rights and equality in the gaming and hospitality realm. As early as 2004, the company began offering same-sex health benefits to its employees, exemplifying its commitment to creating a workplace that values and supports all individuals. This latest funding to the GLCCNV reaffirms MGM’s position as a socially responsible and forward-thinking organization, setting an example for the gambling industry and beyond.
Jyoti Chopra, the Chief People, Inclusion, and Sustainability Officer at MGM Resorts, claimed the group was deeply honored to be providing support to the GLCCNV and that the Chamber’s goal and vision aligns just perfectly with MGM’s:
“Everyone deserves equal opportunity to flourish. We take immense pride in being part of a community that celebrates diversity and embraces inclusion. MGM Resorts is honored to support the GLCCNV in their mission of uplifting LGBTQ+ community through entrepreneurship and opportunity.”
